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So I got curious about how much companies pay to get their logo on Chelsea jerseys. Seems like big bucks, but I wanted real numbers. Started digging around.
First, I just googled “chelsea sponsor deal amounts” – duh. Mostly news articles from when deals were signed. Found out their latest shirt sponsor is this company called “Three”. Back in 2020, all the papers said it was £40 million per year. But wait…
Kept scrolling and found older stuff. Before “Three”, they had “Yokohama Tyres”. Reports from 2015 said that deal was worth £40 million TOTAL for five years. Huge difference! Made me double-check the “Three” deal. Turns out I read it wrong first time – nah, it was definitely per year.
Then I hit paydirt
Stumbled across some leaked financial documents from 2018 (not sure how legit, but multiple sites had similar numbers). Samsung paid £50 million total during their run from 2005 to 2008. Crazy how prices shot up!
Current breakdown seems to be:
- Samsung era: Roughly £12-16 million/year
- Yokohama: About £8 million/year (surprisingly low?)
- Three: Solid £40 million/year
Honestly thought it’d be higher today. Man City gets like £67 mil from Etihad! But guess Chelsea ain’t doing too bad either. What shocked me? How much these deals exploded over 10 years. £8m to £40m? That’s bonkers money!
The trickiest part? Finding original sources instead of blogger opinions. Had to check about 15 sites just to confirm the Three deal terms. Club never says exact numbers – typical business secret stuff.