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Right so I’ve been tracking this Chelsea third kit drama like it’s my actual job this week. Woke up Tuesday with zero clue when they’d drop the thing – just saw all the clickbait headlines driving me nuts. Figured might as well do a deep dive myself since nobody else seemed to have proper answers.
The Wild Goose Chase
Started smashing that keyboard checking every Chelsea fan forum I know. Bleacher Report? Nah. Team subreddit? Pure chaos – folks arguing whether it’d be teal or pink or whatever. Felt like chasing my own tail. Even tried Twitter (sorry, “X”) which was… well, people mostly just fighting about last season’s losses. Useless.
Then remembered footy headlines usually leak stuff early. Dug through months of their articles like some detective. Found that one August ’24 piece yelling about a “black kit with punk vibes.” Bingo! Description matched blurry pics floating around – black base, neon pink and yellow trims, that sideways Nike swoosh. Still no date though. Rude.
Finally Got the Goods
Took my thick head straight to Chelsea’s actual website Wednesday afternoon. Scrolled past 50 ads for last season’s training tops… and there it was! Official page updated – release date set for tomorrow, August 1st. Felt like winning the lottery after all that wasted time.
Wrote down every detail while staring at those promo shots:
- Deep black fabric screaming punk rock
- Electric pink and bright yellow sliced through sleeves/collar
- Nike logo vertical for once? Madness
- Snarling lion crest instead of full badge
Funny thing – saw comments trashing the design. “Looks like trash bag with highlighters” one guy said. Made me chuckle. Honestly though? That lion print grew on me like moss.
Why Bother?
Thing is, kit releases turn grown adults into toddlers hunting for birthday presents. They dangle mystery boxes for months then act surprised when we get desperate. After wasting 3 days refreshing pages, I kinda get why now.
Still – that lion. Stared at it longer. Started thinking about The Shed singing punk anthems. Started feeling it. Damnit, Nike got me. Just like that time I swore I’d never buy purple Liverpool kits back in ’23. Oh well, wallet suffers again tomorrow.
Anyways, save yourself hours. Releases August 1 online/stores. £110 hurts less than blisters from this scavenger hunt.